Lawrenceburg Technical College
Three years ago, I helped rebrand Career Beauty College into what is now Lawrenceburg Technical College. At the time, they only offered Cosmetology and Manicuring, had no branding, a Word doc brochure, and a stock photo-filled Facebook page. Working closely with the new owners, I led a full transformation: new name, custom logo, website, original photography, and automated systems for marketing, enrollment, & operations. As the school grew to include Aesthetics, Massage Therapy, and Medical Assisting, I launched new campaigns, boosted their social media (now over 4.3K followers), and created authentic content through student media days. I even helped students build their personal brands.
From zero visibility to a thriving identity — this glow-up is one I’m proud of.
The Work That Made It Happen
Take a look at the visuals and strategy that powered the rebrand — social content, custom graphics, photography, and more.
Where Strategy Met Execution
Brand Strategy
& Campaigns
I led the full rebrand to Lawrenceburg Technical College, creating a new identity and managing campaigns, promotions, and marketing to support its ongoing growth.
Print Design
& Collateral
I designed all printed materials— business cards, flyers, signage, brochures, coupons, and letterhead — plus a local magazine feature, all aligned with the school’s new visual identity.
Content Creation
& Social Growth
I refreshed the school’s social media with original content, launched TikTok, grew Facebook to 4.3K+, and hosted media days with branding training for students.
Web Design
& User Flow
I designed a custom, user-friendly website with integrated booking, inquiry forms, payments, and automation — streamlining operations and enhancing the full student journey.